For over eighteen years The Vision Factory has carefully handcrafted some of Pakistan's most path breaking memorable commercials and music videos. For us, these films are less of advertisements and more of short features, shot with a lot of attention given to the details of each and every aspect of the product and brands we are working on. It is a strength that has not gone unnoticed. We started working more then eighteen years ago; today The Vision Factory is still at the cutting edge of advertising films.Over these years, The Vision Factory has worked with every major client and every major advertising agency in the country and these clients and agencies keep returning to us year after year. In the fickle world of advertising, where today's flavour is tomorrow's has been, that is the best complement there is. Our films capture a vital sense of place and a lyrical feel for varying periods and landscapes. They are a combination of intelligent concepts, visual beauty,mature directions, fine acting and shrewd casting. The diversity of The Vision Factory's work is evident in the range of the commercials and videos we have done. Emotional, comical, earthy, stylish, classical, contemporary, we have done it all.